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Why a keyword you expected is not here

Elena
Updated

If a keyword you know about isn’t in your plan, it’s usually for one of the reasons below. Whatever the reason, you can add it yourself.

First, check it isn’t already there

  • Search for it. On the Keywords screen, select Add filter → Keyword and type one word from it, or part of a word. It may be in your plan in a slightly different form.
  • Clear other filters. A filter that’s still on can hide it.
  • On the trial? Part of the data is blurred in Trial Mode. The keyword may be there but hidden.
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Why a keyword can be missing

  • No source suggested it. RankDots collects keywords from Google Keyword Planner, Google Autocomplete, Google Related Searches and Gemini, starting from your website and what you told us you sell. A phrase none of them suggests isn’t found. See Which sources we use, and why.
  • It didn’t pass the relevance check. Every keyword is checked for relevance to your business. A phrase that looks off-topic for what you sell is removed. See How we check a keyword is real [link is coming].
  • It belongs to another market. Keywords are collected for your project’s country and language. A phrase people search for in another country or language isn’t included.
  • It was deleted. You or a teammate may have deleted it from the Keywords screen. Deleted keywords can’t be restored, but you can import them again.

Not a reason: low search volume

There is no minimum search volume. Keywords with a volume of 0 or N/A can be in your plan, so a keyword isn’t missing just because few people search for it. See What is search volume?.

How to add it

  1. Go to the Keywords screen and select Import.
  2. Add the keywords you expected.

Imported keywords are kept exactly as you import them, and your plan is updated slightly to include them. On the trial you can import up to 1,000 keywords. See Import your own keywords.

If the keyword belongs to another country or language, create a separate project for that market; a project’s country and language can’t be changed.

Missing many keywords?

See I got fewer keywords than expected.

What next

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