Elena

Topical authority is how far a website has shown expertise and trustworthiness on one subject. You build it by publishing accurate, useful content that covers a subject and the questions around it ...

A topic cluster is a group of pages that together cover one subject. Each page answers one part of the subject; the cluster is the whole. In RankDots, clusters are the top level of your content pla...

“Pages checked” is the number of your site’s pages that RankDots looked at in its last Opportunities scan. The recommendations to improve, expand or split an existing page are about these pages.Whe...

Average position is where your site typically appeared in Google’s results for a search, averaged over every time it appeared. In RankDots it is the Rank column. Lower is better: 1.0 means you were...

Click-through rate (CTR) is the share of impressions that turned into clicks: how often people who saw your site in Google’s results clicked it. It is clicks divided by impressions, shown as a perc...

Impressions are how many times your site appeared in Google’s search results. Clicks are how many of those times someone clicked through to your site. Both come from your Google Search Console, and...

CPC, or cost per click, is what advertisers pay Google each time someone clicks their ad for a keyword. RankDots shows it because it is a quick signal of commercial value: advertisers pay more for ...

Keyword competition shows how many advertisers compete to show paid ads for a keyword on Google. It is an advertising metric. It does not tell you how hard it is to rank in Google’s regular results...

SERP features are the extra kinds of results Google shows on a search results page (the SERP) beside the regular list of links - a quoted answer, a row of videos, a map, star ratings and so on. Ran...

A search trend shows how searches for a keyword have moved month by month over the past year. RankDots shows it in two ways: the Trend line, a small chart of the year, and the 3-month search trend,...