Easy Traffic Wins (Keyword)
Estimated monthly visitors you could gain if you rank well for this keyword. Calculated by multiplying search volume by realistic click-through rates based on your achievable ranking position. Accounts for SERP features that reduce organic clicks. This is your "what's the actual payoff" number—it considers not just search volume but whether you can realistically capture that traffic given the competition.
Why it matters: Translates abstract metrics into business outcomes. Helps prioritize based on realistic ROI rather than vanity metrics. A keyword with 2,000 searches and 500 Easy Traffic Wins beats one with 50,000 searches and 50 Easy Traffic Wins. Use this to focus on efficiency—maximum traffic per content piece created.
Examples: 850 Easy Traffic Wins with 7 easy spots = excellent ROI target. 45 Easy Traffic Wins despite 33,000 volume = poor ROI, very competitive. 2,400 Easy Traffic Wins = potential cornerstone traffic driver.
Easy Traffic Wins (Page)
Estimated total monthly visitors this page could deliver if you rank well for all its grouped keywords. Combines Easy Traffic Wins calculations across every keyword in the page to show aggregate opportunity. This is your ROI number for the entire content piece—what total traffic to expect from this single article investment.
Why it matters: Prioritizes content by total impact potential. A page with 2,500 Easy Traffic Wins represents one article that could deliver 2,500 monthly visitors—exceptional ROI for a single content piece. Use this as your primary sorting metric to identify highest-value content opportunities. Compare against page difficulty and content requirements to optimize your content calendar for maximum traffic per hour invested.
Examples: 2,500 Easy Traffic Wins with moderate difficulty = cornerstone content opportunity, high ROI. 150 Easy Traffic Wins with high difficulty = poor efficiency, skip unless strategically important.
Easy-to-Rank Search Volume
Total monthly search volume across only those keywords within this topic that have easy-to-rank opportunities (3+ easy spots). Represents the "accessible" portion of the topic's total search volume—traffic you could realistically capture without extensive backlink building. Filters out highly competitive keywords to show achievable opportunity size. This is your "realistic quick-win potential" for the entire topic.
Why it matters: Reveals truly accessible traffic opportunity versus total theoretical traffic. A topic might have 500,000 total search volume but only 50,000 easy-to-rank search volume—meaning 90% of the traffic is highly competitive. This metric shows realistic near-term opportunity. High easy-to-rank search volume indicates topics where you can build meaningful traffic before tackling harder keywords. Use this to find topics with substantial accessible opportunity, not just large theoretical markets.
Examples: Topic with 100,000 total volume but 80,000 easy-to-rank volume = excellent accessible opportunity. Topic with 500,000 total but 10,000 easy-to-rank = mostly competitive, limited quick wins.
Easy-to-Rank Spots (Page)
Total number of weak competitor positions across all keywords in this page. Shows the cumulative ranking opportunities available—if the page has 20 keywords averaging 3 easy spots each, the total is 60 spots. Higher numbers indicate more exploitable positions across the entire keyword cluster. This metric reveals pages where one comprehensive article can displace many weak competitors simultaneously.
Why it matters: Identifies pages with maximum quick-win potential. High easy-spot totals (30+) mean one article can capture multiple rankings relatively quickly. This multiplies the efficiency of your content effort—create once, rank many times. Prioritize pages with high easy-spot totals and manageable difficulty for fastest authority building and traffic growth. Perfect for demonstrating early SEO wins.
Examples: 45 total easy spots across 15 keywords = excellent multi-ranking opportunity from one article. 5 total easy spots = limited opportunity, most positions are competitive.
Easy-to-Rank Spots (Keyword)
The number of weak competitor positions in Google's top 10 that you could beat with well-optimized content alone, without needing extra backlinks. RankDots calculates this by comparing each ranking page's authority against what your site could achieve. Pages ranking primarily due to lack of better alternatives (not strong authority) count as easy spots. More spots mean more opportunity to rank quickly.
Why it matters: Shows your best quick-win opportunities. Keywords with 5+ easy spots can often be ranked within weeks using just content quality and optimization. This identifies market inefficiencies where current content is weak or outdated. Focus on high easy-spot keywords when building initial authority or needing fast results.
Examples: 8 easy spots = excellent opportunity, most current results are weak. 2 easy spots = tougher, only a couple exploitable positions. 0 easy spots = all top 10 are strong, need time and backlinks.