RankDots turns a domain or a keyword into a prioritised content plan in five steps: it finds the keywords, analyses them, builds pages from them, groups the pages into topic clusters, and puts the whole plan in order. This page shows the method at a glance.
Why one method
Every screen in the app is the output of one of these steps. The Keywords screen shows what discovery and analysis produced; the Pages screen shows what building pages produced; the Topic clusters screen shows the clustering; and the order everything appears in is the prioritisation.
Knowing the pipeline tells you three things at once: where a number came from, whether it is estimated or observed, and where the automation stops and your judgement is supposed to take over.
The five steps
| Step | What goes in | What comes out |
| 1 · Keyword discovery | Your domain or a keyword, a language, and a country | A checked list of keywords real people search for, drawn from many sources |
| 2 · Keyword analysis | The keyword list | The same list with the same facts recorded for every keyword: demand, trend, difficulty, intent, who ranks, what a click is worth |
| 3 · Building pages | The analysed keywords | Pages: one content idea per search need, each with the semantic keywords that content must cover |
| 4 · Topic clustering | The pages | Topic clusters: the broad subjects of your plan, each broken into its page-level subtopics |
| 5 · Prioritisation | Everything above | A sorted plan: a Potential traffic estimate for every keyword, page, and cluster, plus weak-spot counts and labels |
Step 1: Keyword discovery
You give RankDots a domain or a keyword, a language, and a country. It collects keywords from many sources - Google’s own data, autocomplete, other search engines, AI assistants - and checks every one for relevance and real search demand, so the list holds phrases people genuinely search for.
Discover how we find your keywords
Step 2: Keyword analysis
Every keyword gets the same set of facts, collected the same way: search volume and its trend, keyword difficulty, search intent, the sites currently holding the top results, the extra features on the results page, and what advertisers pay for a click. Like with like, so the later steps can compare.
Discover how we analyse each keyword
Step 3: Building pages
Keywords are grouped into pages: one page per search need. Keywords share a page when Google treats them as the same request, so one good piece of content can rank for all of them. Each page is a content idea carrying the semantic keywords that content must cover.
Discover how we build pages from keywords
Step 4: Topic clustering
Related pages are grouped into topic clusters - the broad subjects of your plan, each broken into the subtopics you would need to cover in depth. This completes the structure the whole app is built on: clusters contain pages, pages contain keywords.
Discover how we group pages into topic clusters
Step 5: Prioritisation
Finally, the plan is put in order. Every keyword, page, and cluster gets a Potential traffic estimate - the visits you could realistically gain - alongside weak-spot counts and labels, and the project opens with the biggest opportunities on top and a guided way to start.
Discover how we decide what you should do first
What this means for you
The automation ends where your decisions begin. The five steps produce candidates and an order; they do not know your business. Choosing which cluster to invest in, and which pages inside it, is yours - the method exists so you make that choice with the numbers in front of you.
Before you connect Search Console, everything is estimated. A new project is built entirely from search data: volumes are modelled, top results are observed, potential is estimated. Measured data about your own site - real positions, impressions and clicks - arrives when you connect Google Search Console, and powers the Opportunities section.
The sidebar is the method. Topic clusters, Pages, Keywords - the three counts in the sidebar are the three levels the steps created, and any screen you open is one zoom level of the same plan.