In RankDots, a page is a group of keywords that belong together on one URL. It is a content idea, not a page that already exists on your site. Read “page” as “a page my site could have”, and the rest of the product makes sense.
Where you’ll see it
On the Pages screen. The column header says it directly: Page / Content idea. Each row is one idea, with its keywords, its metrics, and a Create content button. Once you have created a document for it, the button becomes Go to document.
Pages are ideas, not URLs
Compare two numbers in your project: the Pages count in the sidebar, and the pages checked count at the top of Opportunities. The first counts the pages your site could have. The second counts the pages your site already has that RankDots looked at. They count different things. See What does “pages checked” mean?.
RankDots builds pages from what people search for. Two keywords go on the same page when Google shows the same results for both, because Google treats them as one search need. Step 3 - How we build pages from keywords explains how.
What a page is made of
- A name. Built from the page’s leading keywords. It labels the search need; it is not the title of your future article.
- A keyword set. The phrases one piece of content needs to cover to answer that need fully.
- Metrics. Search volume, potential traffic, weak spots, difficulty and the rest, added up or averaged from the page’s keywords.
Three common misreadings
- “Why does RankDots show pages my site doesn’t have?” That is the point. The Pages screen lists the pages worth having. The ones your site is missing are your opportunity.
- “Did RankDots import these from my site?” Not as pages. RankDots reads your site - your current pages, your rankings and your competitors’ footprint - and uses it as data that shapes the plan. The pages themselves are built from search demand, so a row is still an idea, whether or not your site already has something similar.
- “Why don’t these metrics match my site’s pages?” Most of them describe the idea: the demand, difficulty and potential of the search need. The Search Console columns - Clicks, Impressions, CTR and Rank - are your site’s real figures, but for the page’s keywords across all your URLs that show up for them, not for one URL. See What are impressions and clicks?.
Where “page” does mean a real URL
In three places, RankDots uses “page” the everyday way:
- Google Top 20. Each result is a real page; hover over it to see its URL. See What is the Google top 20?.
- Weak page. A real page ranking in Google’s top 10 that you have a good chance to beat. See What is a weak page?
- Opportunities. Once Google Search Console is connected, the pages checked and the pages recommended for expanding or splitting are real URLs on your site.
Together they show how the product works: the plan lists the pages you could have, your site has the pages you do have, and Opportunities compares the two.
From idea to URL
You pick a page, create its content in RankDots or anywhere else, and publish it as one URL on your site. One page, one document, one URL. Splitting a page’s keywords across several articles, or merging two pages into one, undoes the grouping the plan is built on. One document per page [link is coming] covers the rule.
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