Elena

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  • What is the Google top 20?

    The Google top 20 is the list of the 20 pages that rank on Google for a keyword, shown in RankDots as a row of site icons in ranking order. It is what Google actually showed for that keyword in you...

  • What is search intent?

    Search intent is the reason behind a search: what someone wants to find or accomplish when they type a query into Google. RankDots recognises five intents - Informational, Navigational, Commercial,...

  • What is keyword difficulty?

    Keyword difficulty is a score from 0 to 100 that estimates how hard it is to rank on the first page of Google for a keyword. Lower is easier. It describes the results page itself, so it is the same...

  • What is search volume?

    Search volume is the average number of times a month people search for a keyword in your project’s country. RankDots takes it from Google Keyword Planner, so it is Google’s own estimate of demand -...

  • What “page” means in RankDots

    In RankDots, a page is a group of keywords that belong together on one URL. It is a content idea, not a page that already exists on your site. Read “page” as “a page my site could have”, and the re...

  • What is estimated impact?

    Estimated impact is the plus-visits-per-month figure on every recommendation in Opportunities: RankDots’ estimate of what that one specific action - writing the page, expanding it, splitting it - c...

  • Every metric and term, in one place

    Every metric and term in RankDots, grouped by the screen where you meet it.   Topic clusters: What is a Topic Cluster? What is Potential Traffic?  What is Topic Difficulty?  What is Topical ...

  • RankDots cheat sheet: what to do, and how often

    The whole routine on one screen. When you are not sure what to do on a Tuesday - start at the top of “Every week”.  Set up once: Create your first project Connect Google Search Console Choos...

  • The RankDots method in five steps

    RankDots turns a domain or a keyword into a prioritised content plan in five steps: it finds the keywords, analyses them, builds pages from them, groups the pages into topic clusters, and puts the ...

  • What is Opportunities?

    Opportunities is a RankDots module that analyzes your website's existing content performance using real data from Google Search Console and produces a prioritized action plan - telling you exactly ...